Building a Profile for Promotion on Facebook
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Building a Profile for Promotion on Facebook

Facebook Pages is an online presence for brands, businesses, stores, restaurants, and artists enable non-people entities companies, movies, and more to engage with Facebook users in a truly meaningful way.

Facebook Pages is an online presence for brands, businesses, stores, restaurants, and artists enable non-people entities companies, movies, and more to engage with Facebook users in a truly meaningful way. Pages have most of the same components as a regular Profile and are used primarily to promote these entities.

Additionally, some people may create a regular Facebook Profile with the aim of promoting themselves. Maybe they are trying to network and create new connections to help them succeed in their line of work. Other people may be wanna-be bloggers, wanting a lot of people to have access to most of their content. People can change the privacy of their Profiles to make much more of their information available publicly, which can certainly blur the line between Page and Profile.

So whether you’ve created a Page or a regular Profile, telling the story of you is a little bit different. Think about the goals behind your creating this type of Profile. If you’re an aspiring musician, maybe you want more exposure and airtime via your existing fans, spreading your music. If you’re with a major corporate brand, maybe you want to allow consumers to engage and affiliate,spreading your brand to their friends. If you represent a local shop, maybe you want to gather feedback from your customers on how to improve their shopping experience.

Regardless of your goal, here are a few tips to help you:

Be real. People on Facebook want to connect to something alive and engaging. Ditch your canned slogans and phrases; give real information about yourself and your product.

Engage with your fans/consumers/customers/patrons. Facebook users can give you feedback and opinions about your product or service, which amounts to free focus group results from your consumers. Ask what they think of your new record, clothing line, or menu item. Don’t be afraid of negative feedback; use it to make your product better.

Keep your Profile updated. Users return to Profiles that have new and relevant information. The posts that you create appear in people’s News Feeds —it’s the same way people interact with their closest friends. The more dynamic you are, the more people will want to interact and learn about you. Don’t waste this opportunity.

Don’t be misleading. Keep your members informed about how often they can expect message updates, offers, deals, and more. Don’t use deceptive language to trick people into taking actions; you only hurt your brand as well as your success.

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Comments (1)

my daughter uses this kind of profile for her new business! it works and links from her website.

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